FOREVER NEW Liquid Laundry Detergent – Nontoxic Hypoallergenic Laundry Soap, Safe for Colors & Sensitive Skin - Essential Laundry Supplies, Delicate Fabric Care Wash (Original Scent, 32 fl. oz)

My favorite detergent ever, so far, which I've been using for many years already. Most importantly to me it washes away easily and doesn't leave chemical smell, as opposed to many others that don't go away even after a very thorough rinsing.

used for several years with delicate products and sweaters

When I originally discovered Forever New, it was at Nordstrom who no longer sells it. Too bad for them. I used Forever New for washing my Lingerie, my Towels, my Clothes, my Carpet and anything else that needs cleaning. It's gentle, yet effective. I think my clothes, towels, and carpet have had their life extended by using this product. I can also use cold water saving the heating bills for water. On top of that, it has a faint scent like clean, fresh air after a winter rain! It's just enough to say, "Ahhhhhhhh," when you smell your clothes. It's not so strong it knocks you out like some detergents do. Thank you Forever New for your wonderful product. I can't say enough good things about it. All I can say to everyone is try it. You will LOVE it! DeeDee G. An extremely satisfied customer!

Use this for dance costumes. Dissolves easily and rinses thoroughly.

I am new to Forever New. My review is for the unscented liquid. I have started to feel now that my clothes have probably been washed 2-3 times in this laundry liquid (I finished a 2-pack) that they are noticeably softer with no other product used in the wash or dry cycle. I think that this soap goes a long way, because you do not need more than a few tablespoons in an HE washer. I notice a very slight "clean" scent from the clothes, which I like and doesn't seem to bother my very sensitive nose. I recommend this detergent because it is eco-friendly, and blankets, sweaters, cotton shirts etc all feel really nice and soft, and look and smell clean. It might cost more than the typical everyday detergent, but I will be reordering.My one particularly important note for those with hardwood floors, this *might* take the finish off if not cleaned up. I rent and the floor was already bad, but I did notice a few spots that looked new and like drip marks in front of the washer. Because the soap is clear it is hard to notice if you accidentally have a drop or two hit the floor, and now I just make sure I wipe up every time.

This is a product I have been using for years, but the first time I bought it in liquid form. The bottles came smashed in at the top and one of them was leaking. Good product, inadequate transport packaging.

Hormonal health is important to me and I’ve been searching for a good detergent that isn’t harsh on my clothing and won’t be harsh on my body. This detergent works efficiently and with only needing two tbsp for a load will leave your clothes perfectly clean.

This gentle detergent cleans so well for delicates. Don’t need to use much of it for it to clean well. Best one I’ve found yet. I order in bulk as I use it so much for a lot of my laundry items.