COLOR WOWRoot Cover Up

A product I never knew I needed in my life. Great for hiding roots between dying. Giving you a better hairline when you've got your hair up. Also acts a bit like dry shampoo but without the white cast. Feels like it'll last ages

Have used this product before. The colour is natural unlike some root touch up products. If applied carefully it lasts well between shampoos and doesn’t brush out. It’s a bit expensive for what you get but it certainly puts off doing my colour by about 2 weeks each time!

So uselessDoes nothing.If I could give it zero stars then I would !Had a bad dye job and wanted to add some blonde highlights here and there.Honestly did nothing at all.And so expensive !I had actually cancelled the order but it arrived anyway. I thought ‘ok I’ll give it a go now it’s here’.Really wish I hadn’t.What a total waste of money.

Works well

This is an old favourite for me. I gave it five stars some years ago and it’s still my go to for a quick touch up. I am getting on now and do dye my hair regularly. I used to use this product to touch up roots if I noticed re growth before leaving the house. Very quick fix.I now use it to help me grow out my dyed hair. Letting your greys and silvers grow out can be quite a challenge. I have succumbed and re dyed twice! This product is helping to shade the really lighter areas that makes my hair look like it has lots of different shades. Helps me keep confidence in how I look.

After looking at this for some time, but being put off by the price I finally decided to try it when it was on offer during prime day - it wasn't much of a saving but I convinced myself it was a saving!I had previously bought a cheaper non brand similar product on amazon which I love but it wasn't a perfect colour match so I assumed that this, being a well known more expensive brand would be even better. Esp since I use and like several other wow hair products. Sadly, that's not the case. You really need to load up the little brush that it comes with, meaning you use a lot more product than I did with the cheaper brand.. it's easy enough to use, however I didn't feel it covered as well as the other cheaper brand and I had to keep going over it several times... so it took me a lot longer. The colour match was better for me but I could get the same effect using a dark eyeshadow powder and better coverage with a cheaper non brand product. Overall, I am pretty disappointed and wouldn't recommend at the price - I do think there are better cover ups out there - covering better, lasting as long and costing less.

I can’t believe how good this product is. I hate my greys at the root, this is a lifesaver. Easy to apply and blend in. It’ stays in until you wash your hair. I’ve used a spray in the past which is sticky and goes everywhere! I would definitely recommend this product!

Much better than the spray ones, this doesn't make hair greasy and stays put.